We didn't prepare this list before hiring the first persons, but when the team started to take the form we have noticed a pattern, something you might call cultural fit, good vibe, or whatever you want, but in short, we have grouped them into our mindset and now we're looking to find people that naturally own it.

If you are reading it means you are in the crew so we saw it in you:

Mad Hustle, Dope Soul

Mad Hustle, Dope Soul comes from American slang. The meaning of the phrase is tied to the streets, street culture, rap, as well as basketball. We're not criminals or drug dealers (right guys?!) but rocking the startup scene isn't far from making a name for itself in the ghetto. Hustle is tied to being sly, moving quickly, playing well, finding hacks to win in a hostile environment and with frugal resources. Having Mad Hustle is a step above the daily hustle. you are better than the competition coz you do anything really well.

Dope is used to describe something positive, nice, or friendly. So, dope describes something positive, and soul has a literal meaning. Dope Soul simply describes someone positive, or someone with a positive attitude.

Mad Hustle, Dope Soul is a positive saying that describes a good professional and a positive person. Mad Hustle refers to the person’s abilities, and Dope Soul describes their nature.

• We share things openly

  We make almost all the information available to everyone in the company. We protect information only when it’s legally required or it’s not ours to share.

• See and seize opportunities

  We expect you to see opportunities within Aryel and seize these - proactively take on other tasks which you feel benefit our company

• We care about character not background

  No matter where you’re from, whom you love, or what hair color you have – the only thing that matters is your contribution to our team and culture.

• We are humble and nice

  We are confident and proud of our great work. But we’re always self-critical and never arrogant.

• Take ownership - you are responsible for the end result and targets. As they say within Facebook: "a problem is never someone else's problem", or as phrased within Booking: "See a problem, own a problem"

• Be entrepreneurial- don't wait, get going and get in execution mode- failing is not a problem, it's only a problem if you don't learn from it.- never failing is a problem though- again: execute, execute, execute. And don't give up after multiple setbacks :)

• We don’t micromanage

  We provide a supportive and open environment so you have the ability to find your own way in contributing to the team.

• We use good judgment

  There is no policy for working from home or taking a sick day. We use our good judgment.

• We listen first

  Listening first helps us with fully understanding the other side. We apply that both in our team and also when we are talking to our customers.

• We fail fast to learn more

  We prefer finding out early on if something works or not. That’s why we often prototype, iterate, and experiment.

• We fake it until we make it

  We always try to find a way to get things done. Even if it means going the extra mile or getting creative with our solutions.

• We help each other succeed

  The team is only as strong as the weakest link. That’s why we believe it’s important to share our knowledge across the team.

• We share things openly

  We make almost all the information available to everyone in the company. We protect information only when it’s legally required or it’s not ours to share.

• We are risk-friendly

  We’re willing to take a risk to achieve exceptional outcomes. It's OK to fail. We learn from our mistakes and we'll do better next time.